Jensen Outdoor— known to the casual industry for crafting sustainable luxury wood furniture for the North American market—has appointed Schon Duke as the new president of the company. An experienced business leader, Schon succeeded Hlodver Olafsson and assumed responsibilities as of Dec. 1, 2021.

Olafsson retired as president and from his seat on the Board of Directors after a lustrous 40-year career in the wood-manufacturing industry. Olafsson’s passion and his outstanding personal commitment have helped position Jensen Outdoor as a strong brand across the U.S. and Canada. He will be greatly missed by all those who have worked with him and is wished continued success in all future endeavors.

Duke is a veteran sales and marketing executive with more than 30 years’ experience, primarily positioned in the high end segment of the A&D and furniture industry. Duke comes with a successful track record in both interior and exterior furniture. “I’m excited to continue the established success of the brand,” Duke says. “Working strategically with our growing team will allow us to attain new heights in the retail, design-trade, and consumer spaces.”

To ensure a smooth transition for customers and staff, Duke, Olafsson, and the Jensen team will undergo a three-month transition period where the manufacturer will work closely to continue to deliver the top-quality furniture and excellent service that clients have come to expect.