Jensen Leisure Furniture is relaunching for the 2021 season as Jensen Outdoor. Jensen Leisure Furniture has more than a quarter-century of expertise in designing luxury wood furniture with one of the finest hardwoods available, FSC®-certified Ipe. The strength and deep-chocolate-colored beauty of Ipe has allowed the company to deliver on the promise of exceptional casual furniture quality, function, and design with the launch of such well-received collections as the transitional Opal, mid-century Forte, and modern Jett among many others.

Now entering the 2021 season, Jensen Leisure Furniture is broadening its horizons to better serve an evolving marketplace. Having perfected the ethical sourcing, unparalleled design, and heirloom-durable quality in Ipe hardwood, Jensen Leisure Furniture is relaunching as Jensen Outdoor. The refresh brings the same level of care in craftsmanship to a broader portfolio of the highest-quality materials that consumers are demanding.

“One of our core competencies has always been the team’s masterful ability to create excitingly new, yet pleasingly familiar furniture concepts and execute on them extremely well,” said Hlodver Olafsson, president, Jensen Outdoor. “With this brand evolution we are bringing into our tent new ideas in materials and design while continuing to execute at the highest level.”

To support the refresh, Jensen Outdoor is launching a new website www.JensenOutdoor.com, intended to be the guide-path by which consumers can discover the ‘Outside of Ordinary’ world of Jensen Outdoor. “For a long time our excellent network of retail partners has been the sole portal into the world of Jensen Outdoor,” said Eric Parsons, vice president, Jensen Outdoor. “With this exciting new digital experience, we will be able to introduce our brand to a wider audience and assist our consumers, retailers, and interior designers in feeling confident in their decision to choose Jensen Outdoor for their casual furniture needs for years to come.”

www.jensenoutdoor.com