C.P. Davis will join Casual Cushion Corp. as the company’s CEO. Davis is a highly respected industry executive with a track record for driving strong business growth, leading strategic operational initiatives, and delivering improved results. “I am extremely honored to be named the senior executive of Casual Cushion,” Davis says. “I have always admired the company and the strong entrepreneurial spirit demonstrated by the Siesel family. I look forward to leading the company, executing an exciting growth plan, and continuing to improve upon the high-value products and services that Casual Cushion provides to its customers.” Davis has a long history of success in the manufacturing industry, with more than 25 years of experience in business management and operational improvement. He was formerly the CEO of Shuford Mills, also known as Outdura, and has advised numerous suppliers, manufacturers, and wholesalers in the specialty-textile sector. Jason Siesel, vice president of Casual Cushion, says, “Given our tremendous growth and expansion during the past few years, someone with C.P.’s strong leadership skills and background in building businesses is exactly what we need to move our quickly growing company forward. C.P.’s incredible experience within the industry, along with his broad financial, sales, and operational background, will prove to be integral to Casual Cushion as we focus on significant growth opportunities.”