IndoSoul Taps New VP of Sales and Marketing
On September 19, 2016, In Industry News by Greg Thompson
MELBOURNE, AUSTRALIA - Australian outdoor furniture & accessories supplier IndoSoul has named Mike Friedrichsen as vice president of Sales & Marketing. Friedrichsen will be responsible for growing sales and brand recognition throughout North America.
Friedrichsen, an industry veteran of more than 20 years, brings extensive experience from retail, manufacturing, and most recently from independent representation. He is a former Apollo award-winning retailer and he has held numerous management positions within the industry, including Leisure Design and Treasure Garden.
“I’m extremely excited to join the IndoSoul team,” Friedrichsen said. “The IndoSoul brand has enjoyed tremendous success around the world, largely due to the fresh modern styles and unique business approach. The ownership is young and hungry – a very refreshing combination!”
“Mike has proven his knowledge and sales experience from a wholesale and also retail perspective in the American market,” said Stephen Anderson, director of IndoSoul. “He has been a vital asset to IndoSoul’s USA business enterprise since 2013. He has helped us to assemble a first class sales team, and we look forward to continual brand development and success following this appointment.”
IndoSoul supplies a full line of modern style furniture, accessories, lighting, fire and outdoor bean bags. They offer domestic warehousing, custom container programs, and an aggressive quick-ship program.
