HHT Announces Forge & Flame
On August 03, 2023, In Industry News by Greg Thompson
LAKEVILLE, MN - Hearth and Home Technologies® has launched its latest stove brand, Forge & Flame. The Forge & Flame brand will serve as the master brand, under which Vermont Castings®, Quadra-Fire® and Harman®—the three brands that comprise the stove business unit—will operate.
As a single entity, with a portfolio of iconic brands, Forge & Flame will enable the HHT stove business unit to streamline and simplify the stove purchase experience and comprehensively promote the category. With enhanced educational resources, a stronger, more united marketing presence and a unified go-to-market strategy, Forge & Flame will be better positioned to meet consumers where they are in an evolving retail environment.
Anchored to the heritage of its foundational brands, Forge & Flame will continue the legacy of Vermont Castings, Quadra-Fire and Harman and their uniquely American identities. Products will continue to be designed and cast in the U.S., with a commitment to the highest standards of quality and craftsmanship delivering durable, efficient and beautiful heating solutions.
Sustainability is a core value that guides Forge & Flame’s business. Prioritizing the use of 100% recycled iron in cast products, with facilities powered completely on renewable energy, conscientious corporate responsibility remains one of the brands pillars. By offering clean-burning biomass heating appliances and a range of efficient products with a focus on minimal waste, Forge & Flame is invested in reducing its carbon footprint and that of its consumers.
Clive Rugara, SVP, Stove Business Unit, stated, “It is our responsibility to help homeowners understand our products, how they bring value to their lives, and what they can expect from a quality heating stove. We created Forge & Flame as another step in our promise to deliver exceptional customer experiences and forge a lasting connection with the homeowners who have come to rely on our brands and those that will for generations to come.”
The new Forge & Flame website launched July 31, 2023.
