Responding to increasing demand, HearthDistribution.com (HDC) has dramatically enlarged its warehouse space in Vancouver, Washington. The company began operations in February 2007 as an Internet-based distributor of hearth, patio, barbecue, and related products. The idea was unique to the industry, as it allowed the individual store to purchase products as needed— at price levels equal to or less than those of early-buy programs. Prior to the inception of HDC, dealers who wanted a deeper discount had to purchase large quantities of products well before the selling season, with the anticipation that they could guess what they might sell during the season. If the dealer’s guess was wrong, there was the stress of the coming payment. The demand for products from HDC has increased each year since its inception—to the point that a larger home was required to meet this demand. The company, previously located in suburban Kelso, Washington, has more than doubled its previous size by moving. With the increased space and the increased velocity of incoming products, HDC continues its mission to drive profits for the retail dealer with unbeatable prices. Provisions have been made for additional space at the new location as it is required, which is a win–win proposition for the dealer: lower cost, less inventory, and less stress.