The big game is over, but Hearth & Home Technologies is still basking in the glow of its presence at the NFL’s premiere Super Bowl LIVE warmup event. Patio & Hearth Products Report chatted with Hearth & Home Technologies’ Jackie Schneider, Heat & Glo brand director, to get an idea of how the company came to participate in the 10-day event, held just prior to the 2018 Super Bowl.

P&HPR:How did this opportunity to work with Super Bowl LIVE arise?

Schneider: The Super Bowl host committee reached out to us when its team began planning Super Bowl LIVE, as it felt fireplaces were an essential element to showcase all the Bold North had to offer during the 10-day celebration culminating in Super Bowl LII. We worked with the host committee and four partners: Doritos, Xcel Energy, Andersen Windows, and KARE (the NBC affiliate in the Twin Cities) to develop cobranded activations along Nicollet Mall in downtown Minneapolis.

These featured fireplaces as a focal point. The vignettes provided respite from the chilly temperatures and created an opportunity for Heat & Glo brand ambassadors to connect with consumers, to raise category and brand awareness.

P&HPR:Were the hand warmers branded with the Heat & Glo logo?

Schneider: Yes, the hand warmers were Heat & Glo branded; they featured our logo and website address.

P&HPR: How did it all go? What was the reaction to Heat & Glo’s presence?

Schneider:Heat & Glo’s presence at Super Bowl LIVE was a huge success. Heat & Glo brand ambassadors had countless conversations with the million-plus consumers who visited the Twin Cities over the course of Super Bowl LIVE and relished the opportunity to warm up by the fire.