Groovystuff recently launched a dealer portal on its company website (www.groovystuff.com). The new portal will give dealers instant access to extensive product details and pricing, and dealers will receive exclusive discounting. The portal is also compliant with mobile Web browsers for instant smartphone access.

Through the portal, dealers will have access to more than 270 items: more than 150 new items and 119 proven repeat performers that form the foundation of the Groovystuff line. The items are all organized in 24 easy-to navigate categories for both indoor and garden applications. There are 120 items with dealer pricing of $99 or less and 23 price reductions from the 2012 catalog, allowing retailers to purchase up to 20% of the Groovystuff line at pricing levels lower than those of 2008.

According to Chris Bruning, principal and visionary behind Groovystuff, “The new website was engineered specifically to meet the demands of the expanding Internet market, and it makes Groovystuff more accessible to the global audience of retailers and interior designers searching for a reliable source of sustainable home furnishings.” Bruning adds, “The site is constantly updated with live social-media content and new product releases packed with high-quality photography and video, giving retailers and interior designers real-time point-of-purchase information to help close more sales.”