Gold Eagle Company, an industry pioneer of aftermarket fluids and additives and a maker of best-selling automotive brands, has acquired 303 Products, Inc. (Palo Cedro, California), maker of the 303® brand of protectants, cleaners, and associated products. 303 Products manufactures more than 10 premier-quality products offering UV screening and protective treatments, finishes, and specialized cleaners for rubber, vinyl, plastics, textiles, and finished leathers.

Marc Blackman, CEO of Gold Eagle, says, “This is a landmark moment in Gold Eagle’s history. Over the past 80 years, we have built a powerful mix of household brands that have been protecting, preserving, and enhancing the performance of engines everywhere and can be found in millions of garages worldwide. We are thrilled to have 303 Products join the Gold Eagle family. We look forward to growing the 303 brand strategically and know our customers will appreciate the quality and usefulness of the products.”

Dennis A. Praegitzer, CEO of 303 Products, says, “We believe that Gold Eagle’s logistics, personalized and efficient customer service, and proven product-marketing abilities will enable the 303 brand to grow both domestically and internationally. For more than 30 years, our company has developed a world-class collection of quality products and emerged as a category leader. Together with Gold Eagle, we believe we will continue this momentum.” Fred Scuncio, vice president of sales for 303 Products and principal of SCI, will join Gold Eagle as an independent factory representative to continue providing the best solutions for 303 customers.