Receives Rave Reviews Gensun Casual Living, a familyowned company known for creating high-quality outdoor furniture, released a new outdoor-kitchen line in July 2013—with great results. With outdoor-furniture customers in the residential, hospitality, and commercial markets, Gensun Casual Living recognized that an outdoor-kitchen line would meet the growing demand for these products. Jan Trinkley, executive vice president and director of marketing and sales for Gensun Casual Living, says, “The outdoor room has been a growing trend for a number of years.”

According to Trinkley, the concept of the outdoor kitchen started with basic dining tables and grills and has now expanded to include deep seating options, sectionals, and complete kitchens. In addition, Trinkley says, people continue to spend more time outside entertaining and cooking, so they want to invest more money in creating an outdoor oasis. “The outdoor room is often the biggest room in the house,” he says. “People want to do it all in their outdoor rooms.”

Gensun Casual Living’s new kitchen line features cabinets, countertops, and grills. “The response has been fantastic,” Trinkley says. “We’re offering a complete outdoor kitchen.”

Trinkley explains that Gensun Casual Living stands out from its competitors because the company produces every product that it offers, including the cushions on its outdoor furniture. This ensures the quality of its products and the ability to coordinate designs. Another advantage of manufacturing all of its products is that its items are instantly available for its customers. “Dealers love the opportunity to buy everything in one place,” Trinkley says. “You can get everything—and more. It’s all here. It’s easy.”

Trinkley adds that same-day delivery and setup are possible for the outdoor kitchen line. Gensun Casual Living also offers customization options, so designs can be configured in an almost infinite number of ways. Cabinets and countertops can be customized to match furniture and appliances.

In the outdoor-kitchen line, 16 different finish colors are available, so customers can coordinate their decor and can mix and match colors and styles. The countertops are primarily made of cast aluminum, but can be made to look like granite with the finish options available. Gensun Casual Living prides itself on using the best available materials in the production of its cast-aluminum furniture. The same technology used on the company’s tabletops was applied to the countertops and cabinets of the outdoor kitchen line.

The durability and performance of Gensun Outdoor Living’s outdoor furniture have been proven since the company’s inception in 2001 and are backed by a 15-year structural warranty. The products in the outdoor-kitchen line are also protected under this warranty.

In 2010, Gensun Casual Living received the International Casual Furnishings Association’s Manufacturer Leadership Award for cast-aluminum products. This award is given to the best manufacturers in the industry, based on design, quality, customer-service practices, business ethics, merchandising, and trade relations. The quality of the outdoor- kitchen line that Gensun Casual Living has launched showcases the company’s continuing commitment to providing high-quality products that meet the needs of its customers.

Trinkley notes that dealers have responded to the new line with enthusiasm and with suggestions for expansion of the line. In the future, Gensun Casual Living will consider options for adding different types of countertops, balcony-seating options, countertop configurations that include umbrellas, and more sizes (and customization capabilities). “There’s a lot of excitement,” Trinkley says. “I see the line expanding quite a bit in the future.”