Gabriella White LLC (Birmingham, Alabama), parent company of Summer Classics and Gabby, and leaders in the outdoor and indoor furniture industry, recently formed an advisory board of directors. Bew White, founder and chief executive officer, will lead as executive chairman of the board. William White will transition to chief executive officer and Greg Goetcheus will assume the role of president.

“These changes will allow Bew to focus on working with the outside expertise of the newly formed advisory board and will ensure sustainability of the business as we work toward continued growth and making our long-term vision a reality,” William White says.

As CEO, William White will guide the vision of the company and provide strategic thinking and creative ideas to achieve the long-term goals. He will report directly to Bew, and will work closely with the president, who is responsible for executing the business plan and implementing solutions. William White founded Gabby, the indoor division, in 2009 and has served as president of Gabriella White, where he has added structure while creating a culture of innovation.

As executive chairman of the board, Bew White will continue to play an active role in shaping Gabriella White’s business. “The Advisory Board of Directors and I have created a strong succession plan,” Bew says, “and I am thrilled to see William succeed me as CEO. He is perfectly placed to build on the strong trajectory of growth across the Gabriella White brands, and he has the skills required to lead the company into the next phases of expansion.”

Bew White is this year’s recipient of the Lifetime Achievement Award presented by the International Casual Furnishings Association. This award recognizes outstanding accomplishments and achievements over many years in the outdoor furniture industry and is a demonstration of Bew’s leadership in reinventing outdoor furniture.

Goetcheus moves to the role of president following his successful leadership as executive vice president, business development. Goetcheus joined Gabriella White in 2017 following a career with fast-growing entrepreneurial companies and retail giant, The Home Depot.

The seven members of the board will oversee Gabriella White’s short- and long-term vision. Members include James B. Hardy Jr. (president at Maker&Son furniture), HR Harvey (past president at Frontgate and Grandin Road), Alex Morton (executive vice president & Birmingham market president at First Horizon Bank), John Byrd Norris, V (managing director, wealth & investments at Oakworth Capital Bank), Jim Rotch (of counsel, corporate securities and tax, Maynard Cooper), and Joni Vanderslice (founder, president and designer at J. Banks Design Group).

Gabriella White has implemented a multi-channel investment strategy, including trade showroom expansions in High Point, Dallas, and Atlanta, as well as new retail showrooms in Dallas, Austin, and Houston. The company has also strengthened its e-commerce portfolio with the launch of SummerClassicsHome.com and continues to build on its robust contract market, focusing on four key segments: Hospitality, senior living, multifamily, and country clubs.