CITY OF INDUSTRY, CA – This year’s WestEdge Design Fair, scheduled for November 14-16 at The Barker Hangar in Santa Monica, Calif. (Xteriors section booth X4) will showcase Fire Magic® outdoor grills with Alumatek cabinetry. The combination of Fire Magic and Alumatek will delight homeowners and their guests.

Fire Magic has a line of luxury grills and complementary cooking accessories. Like the Fire Magic outdoor kitchen products, Alumatek cabinets are made in the U.S.A. and mirror the Fire Magic focus on quality and aesthetics. The elevated look of the luxury Echelon line from Fire Magic with elegant black glass accents, pairs perfectly with Alumatek cabinetry.

“Blending our luxury line of Fire Magic grills with Alumatek’s premium aluminum cabinetry at WestEdge demonstrates a contemporary approach to elevating the form and function of the outdoor kitchen,” said Amy Bortz, vice president of Marketing, RH Peterson Co. “Together, Fire Magic and Alumatek offer a stylish and high-performance outdoor kitchen ideal for Southern California homes.”

Fire Magic products featured at the WestEdge Design Fair include:

• EL500 Electric Grill – The industry’s most advanced luxury electric grills providing the cooking performance discerning home chefs demand.
• Echelon 790 – A premium digital grill featuring the highest BTUs per square inch for searing meat with exceptional speed, ease, and control.
• Fire Magic Built-In Gourmet Griddle – An expansive, flexible cooking surface complemented by the trademark Fire Magic black glass look.
• The Echelon Pizza Oven – A beautifully designed pizza oven that is versatile enough to cook artisan-style pizzas, entire chef-quality meals, and even breads and desserts.

The Alumatek line, available for both indoor and outdoor applications, features a modular design and is fully customizable. Key Alumatek features include: 

• Pest resistant – Immune to termites and other infestations.
• Odorless – Non-toxic and will never retain tastes or smells.
• Heat resistant – Capable of handling the searing heat of Fire Magic grills, griddles, pizza ovens, and side burners.
• Corrosion and rot resistant – Built to withstand the outdoor elements.
• Extruded, powder coated aluminum – Will look great for years.

“The opportunity to work with an industry leader like Fire Magic is resulting in some head-turning options for homeowners seeking a modern, luxury-level outdoor kitchen,” said Alex Estevez, CEO, Alumatek. “Together, we’ve created a customizable, state-of-the-art option that takes outdoor kitchens to the next level.”

Advanced features available in the Fire Magic line of luxury grills include Bluetooth and a Wi-Fi integration, a convenient touchscreen display, and high-performance digital thermometer. By adding state-of-the-art, digital components, the Fire Magic grills deliver consistently superior cooking results with the ability to conveniently operate the grill from a smartphone.

The Fire Magic line is available from select dealers in Southern Calif., and throughout the U.S. and Canada, as well as in some international markets. CAD files and 3D model are available for use in design layouts. Find a nearby dealer here: Dealer Locator

www.rhpeterson.com