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ELMIRA STOVE WORKS CELEBRATES 40 YEARS IN BUSINESS

ELMIRA STOVE WORKS CELEBRATES 40 YEARS IN BUSINESS

Elmira Stove Works (Elmira, Ontario) stands as Canada’s only remaining kitchen-appliance manufacturer. Celebrating 40 years in business this year, Tom Hendrick, founder and CEO, says, “It’s been quite a run. There have been some bumps in the road, but by looking ahead and continually adapting, we’ve been able not only to survive, but to thrive.”

The ability to thrive over time is rooted in the company’s focus on product quality and innovation, in maintaining a steadfast loyalty to its dealer network, and in sticking to what it does best. Recent changes include the assumption of the role of president by Brian Hendrick (Tom Hendrick’s son), and Tony Dowling’s appointment as vice president of sales and marketing. Tom Hendrick will stay very much involved, as CEO.

Brian Hendrick says, “We’re looking ahead, not back. We have some exciting new products in the works, and we’re continually working on new programs and promotions to assist our dealers in keeping our products front of mind with the consumer. 2015 is going to be an exciting year—and the first of many more great years to come.”

To celebrate 40 years of success, Elmira Stove Works is holding a sweepstakes in the United States and Canada. The Northstar Fab Forty Fridge sweepstakes presents the opportunity for one person in each country to win a Northstar Model 1949 1–cubic-foot retro refrigerator. The contest runs through September 30, 2015.

Elmira Stove Works got its start when local Mennonites came into Tom Hendrick’s hardware store, looking for parts for wood-burning stoves. Recognizing a niche market in 1975, Hendrick decided to begin making stoves himself. He acquired the rights and tooling for the Findlay Oval cookstove and began manufacturing it in a chicken barn on the outskirts of Elmira.

He made 25 stoves in the first year and 200 in the following year. The popularity of the stoves grew, and consumers soon began to ask for similar styling in gas and electric models. These adaptations, and an expanded line of wood-burning heating stoves, multiplied the product line. By 1986, the company was selling products throughout Canada and the United States. Fireplace shops, appliance stores, and emporiums across the continent were an enthusiastic dealer network for Elmira Stove Works’ growing offering.