Soundcast, developer and manufacturer of high-performance outdoor music systems, has added Tom Dixon to its leadership team. As its new vice president of marketing, Dixon will work closely with Soundcast’s dealers, distribution partners, sales team, and management to deliver the marketing support needed to increase Soundcast’s brand awareness, growth in retail sales, online channels, and unique strategic partnerships (to enhance channel marketing, promotional programs, advertising strategy, trade shows, media relations, product development support, market research, and customer-loyalty initiatives).

Dixon, an industry veteran with more than three decades of combined consumer-electronics, professional audio, and outdoor entertainment– products marketing experience, says, “I’m very excited to be a part of this great outdoor-audio company in the early stages of the outdoor- entertainment and casual-living phenomena.” With a background that includes strategic-marketing stints at Pioneer Corp., DTS Inc., and SunBriteTV, Dixon has been instrumental in the marketing launches of DVD, high-definition plasma television, Blu-Ray, and (most recently) outdoor television.

Dixon says, “The sky’s the limit, with this product. With the ability to deliver a high-performance audio experience anywhere and any time, and with the convenience of portable, weather resistant wireless technologies, Soundcast products are unique in the industry.” The company intends to make full use of coordinated promotional opportunities “with a number of key partners and brands—to get this incredible value proposition out in front of consumers,” he adds.