ELAINE SMITH® Hires Sara Smarr As New Head Of Sales
On February 11, 2025, In Industry News by Greg Thompson
WEST PALM BEACH, FL - ELAINE SMITH®, a maker of luxury decorative pillows, has appointed Sara Smarr as its new head of Sales. Sara has 25 years of sales management experience in the luxury home furnishings industry and an impressive career with premium outdoor brands.
She has held key leadership roles, including national sales manager for Brown Jordan and director of Trade and Marketing for Dedon, where she played a pivotal role in driving sales and enhancing brand presence as well as tenure in senior roles with premium brands, Janus et Cie, Waterworks, Baker Furniture and Stickley, Audi & Co.
Sara is recognized for her ability to build and lead high-performing sales teams, to cultivate new and existing partnerships, as well as her expertise in leveraging technology to enhance sales and streamline operations. Her strategic vision and results-driven approach have consistently delivered growth across multiple channels.
In her new role with Elaine Smith, Inc., Sara will be responsible for developing and executing strategic sales plans while expanding and managing a talented team of sales professionals across multiple channels Nationwide.
Elaine Smith, founder and CEO, shared her excitement: “Sara’s deep industry expertise across diverse channels, her passion for design, and proven leadership make her a perfect fit for our team. As we continue to grow and innovate, I’m confident that her vision and experience will take our brand to new heights. Please join us in welcoming Sara to the ELAINE SMITH family as we look forward to an exciting journey ahead.”
