Dimplex will soon launch its “Discover Dimplex Tour,” a first-of-its-kind program in the hearth industry. Anchored by dealer events designed to create excitement and interest with consumers, this tour will function as a shared resource for Dimplex and its business partners to present working products to prospective customers. This aids in better visualization of the product and creates a better understanding of the value proposition while simplifying the decision-making process. Since dealers need to be in their showrooms selling, making it challenging to attend trade shows and see what’s new and exciting, Dimplex is taking the show to their customers.

The tour will operate for 10 months of the year, visiting 32 states with 200 event days. Dimplex’s trailer and bump-out create a multipurpose space encompassing 500 square feet. While the trailer’s main purpose serves as a luxury showroom, the space can also be converted into a meeting room with a boardroom table, and a video conferencing facility to host meetings with business partners and their customers: builders, architects, contractors, developers, interior designers, and more.

“We have always been the innovators in electric fireplaces, and this program is another example of that philosophy and how we continue to add value with our partners,” says Robert Bartucci, CEO of Glen Dimplex Americas. “It speaks to our products and our mission to share the beauty and advantages of electric fireplaces with customers and consumers as they explore their hearth options as part of their buying journey. The exploration theme reflects the adventure we’re setting out on with business partners, customers, and consumers to literally explore America—meeting with thousands of people in hundreds of cities.”

The tour will have a full range of Dimplex and Faber fireplaces and outdoor heaters, including electric fireplaces with the company’s latest designs: IgniteXL Bold, Multi-Fire SL Slim Linear, in addition to concept models. Dimplex Opti-myst Water Vapor fireplaces will also be available, as well as fully operational Faber gas fireplaces.

Here are answers to some frequently asked questions about the tour, courtesy of Jim Bottrell, VP of sales:

How will Dimplex be promoting the “Discover Dimplex Tour”? The mobile showroom is advertised through all of our social feeds, website and alike by distributors and dealers. We also have our sales team connecting with customers informing them and arranging meetings when the showroom is in their cities.

Will the tour be available to current and prospective Dimplex dealers? The mobile showroom is available for all to learn about our brand and products.

Will the Dimplex sales team be involved in working the mobile showroom? Yes, all levels of sales are involved at different times when the mobile showroom is on tour.

For more information on Dimplex and the products that will be featured, visit www.dimplex.glend implexamericas.com. Fans can also track the road tour’s progress by following #DiscoverDimplex on social media.