To orchestrate its multichannel marketing initiatives, Danver Stainless Outdoor Kitchens, the nation’s leading provider of stainless-steel cabinetry, cooking appliances, and lifestyle products for outdoor living, has appointed seasoned industry professional and published marketing expert Philip D. Zaleon as its new marketing director. With more than 30 years of experience in both the indoor and outdoor-living sectors, Zaleon brings award-winning insight and strategic planning to Danver as the company continues impressive growth in a recovering housing market with demand for outdoor-living amenities.

Mitch Slater, president of Danver, says, “I recruited Phil for the marketing director position because of his vast experience in the home-products industry— a critical component we felt was needed, in addition to world-class knowledge of modern marketing execution. He brings incomparable knowledge and industry insights we can quickly leverage with minimal lag time.”

Prior to joining Danver, Zaleon founded and served as president of Z Promotion & Design Inc. (Chapel Hill, North Carolina), an integrated marketing, advertising, and creative agency catering specifically to the home-products industry. He is also an international award-winning designer and producer who spent more than 12 years in the television industry, including stints with CNN and as a graphic designer, producer, director, animator, and marketing director at top-30 television local-market affiliates.