FORT LEE, NJ - Buyers and sellers from all over the world will come together to experience the latest in floor covering products, tools, services and technologies at SURFACES 2018, in Las Vegas, NV.
At the center of if all, style and quality icon, Couristan, a leading importer/manufacturer of fine, quality area rugs, broadloom, roll runners and custom rugs for the residential, and hospitality industries, will introduce its 2018 assortment of more than 80 new, products for its premium broadloom brands: Premier®, Creations™ and Purity®.
“These new products are not only a testament of our devotion to bringing quality and innovative products to the marketplace, but also reflect the confidence we have in our projected color and design trends and our commitment to dramatically reduce the time it takes to bring new products to market,” noted Len Andolino Executive Vice President-Residential Division, Couristan. “We will commence shipping the products unveiled at SURFACES to customers nation-wide during the first half of 2018.”

Beyond bringing innovation in broadloom, Couristan is transforming the way its dealers sell and market its assortment through the introduction of a, 96-pin frame display that will house its Premiere, Creations and Purity brands. The new display modernizes the look and feel of the assortment, serving as a ‘silent spokesperson’ conveying the quality and elegance that Couristan is known for, while making it easier for potential customers to access samples.

A quick glimpse of the 2018 assortment includes the following:

• SALLOW (15’ Width)
o 100% Undyed Natural Wool
o Hand-Loomed Loop Pile
o Available in:  Barley/Ivory, Oatmeal, Steel/Ivory, Light Grey, Platinum

• DAZZLE (15’ Width)
o 100% Wool with Lurex Accents
o Hand-Tufted Loop Pile
o Available in: Ivory, Silver, Gold, Gray

• CANYON RIDGE (15’ Width)
o 100% Pure Wool
o Hand-Tufted Loop Pile
o Available in:  Sandstone, Marble Rapids, Autumn Foliage, Sunset, Morning Haze

• DAZE OF COLOR (15’ Width)
o 100% Pure Wool
o Hand-Loomed Loop Pile, 
o Available in:  Tidal Lagoon, Beach Walk, Winter Chill, Waterfall, River Wild, Blue Grass, Ocean Drive, Taos Sunset
CONTINUED
• SWEET TREATS (15’ Width)
o 100% Pure Wool
o Hand-Tufted Loop Pile
o Available in:  Blue Currant, Pistachio, Limeade, Cookies ‘n Cream, Tropical Punch

• SULLIVAN’S ISLAND (16’4” Width)
o 100% Courtron™ Polypropylene
o Hand-Loomed Flatwoven
o Available in: Marine, Pearl Dune, Opal Sand

“Quality remains the underpinning of our success,” stated Andolino. “For example, the innovation of our hand-loomed polypropylene indoor/outdoor broadloom is the culmination of listening and reacting to our customer’s needs, with whom we hold a symbiotic relationship; they expect long-lasting, good-looking products that satisfy and impact their customer’s taste, which we make sure to deliver, every time.”

Andolino concluded, “In addition to innovation in products, Couristan is changing the way our clients market to their customers through the launch of our new display units. These units combine a modern and sleek feel with an approachable functionality, which will enable our dealers to position the Couristan brand in the most appealing way.”

Visit Couristan during the SURFACES 2018 event in booth 6555.

www.couristan.com