ROCK HILL, SC - C.P. Davis will join Casual Cushion Corporation this month as the company’s CEO. Davis is a highly-respected industry executive with a track record for driving strong business growth, leading strategic operational initiatives and delivering improved results.

“I am extremely honored to be named the senior executive of Casual Cushion,” said Davis. “I have always admired the company and the strong entrepreneurial spirit demonstrated by the Siesel family. I look forward to leading the company, executing an exciting growth plan and continuing to improve upon the high-value products and services that Casual Cushion provides to its customers.”

Davis has a long history of success in the manufacturing industry, with more than 25 years of experience in business management and operational improvement. He was formerly the CEO of Shuford Mills, also known as Outdura, and has advised numerous suppliers, manufacturers and wholesalers in the specialty textile space.

“Given our tremendous growth and expansion during the past few years, someone with C.P.’s strong leadership skills and background in building businesses is exactly what we need to move our quickly- growing company forward,” said Jason Siesel, vice president of Casual Cushion Corp. “C.P.’s incredible experience within the industry, along with his broad financial, sales and operational background will prove to be integral to Casual Cushion as we focus on significant growth opportunities.”

Davis has held progressive senior management roles with Fortune 100 companies, served as an operating partner for middle market equity firms and has extensive performance improvement experience. He attended Yale University to study Advanced Management, received his M.A. from George Washington University and is a Distinguished Military Graduate (DMG) of the Virginia Military Institute.

www.casualcushion.com