A series of professionally produced videos was introduced by Castelle during Casual Market Chicago for multiplatform use. The series includes individual product videos highlighting each collection debuting for 2017. Also included is a video featuring the handcrafted production of Castelle luxury outdoor furnishings.

Steve Lowsky, CEO of Castelle, says, “The videos were designed to provide a visually informative (yet concise) message about our new products and company. Each story can then be told across multiple platforms, including online and mobile applications.”
The videos are available online and on a USB drive available from Castelle territory managers.

They are also posted to the manufacturer’s website (www.castelleluxury.com), social media sites, www.castelleblog.com, and the Castelle YouTube channel.

“We make a considerable investment each year in the new products we introduce, and with the creation of enhanced marketing tools, we are able to assist our retailers in promoting the collections, as well as presenting the Castelle story in an attractive and consistent manner,” Lowsky says.