It was 40 years ago that Castelle was founded. The eventful four decades of luxury outdoor living were marked with an anniversary brunch at High Point Market in October. Open to all market attendees, the brunch featured mimosas and a deluxe menu. As part of the festivities, High Point attendees previewed new introductions from Castelle, including its recently launched Barclay Butera Outdoor and Elements collections.
A social-media opportunity was launched during High Point Market, with pieces from the Castelle express-ship program on display at a See, Sit, and Select selfie photo booth. All participants who took selfie photos with their favorite chairs and posted them with the specified hashtag (#Castelleluxury) had a chance to win a quick-ship collection from Castelle.
The display and promotion were designed to highlight new expedited-shipping programs that will provide delivery of high-end furnishings within two, four, or six weeks. The company’s 40 years in the industry are, according to Derek Ritzel, president, “a milestone of which we are very proud,” and the event is one that Castelle is “eager to share with our retail partners and industry friends in High Point,” he adds.