Castelle® recently unveiled the first of its showroom redesigns. As the next phase in Castelle’s brand-strengthening initiative, showrooms in High Point, North Carolina; Atlanta, Georgia; and Chicago, Illinois will be reconfigured and designed to highlight the collections, as well as luxury outdoor living. In the High Point showroom, designers Debbie Berge and Kristin Alber of Found by Domestic Bliss and RestyleSource took the total redesign to the next level. The design team has been tapped for all Castelle showroom revamping.

Steve Lowsky, CEO of Castelle, says, “The look and on-trend feel of our showrooms are important components of our overall brand strengthening.Each of our collections is presented to the utmost advantage through coordinated displays and accessorizing.” Outdoor rooms within the 4,000– square-foot High Point showroom were created through the use of movable walls and product placements. Floor coverings, art, and accessories completed the vignettes.

Alber says, “In partnering with our marketing team, we were able to achieve for Castelle a mutually beneficial collaboration with many of our designer favorites for finishing touches.” The goal was to allow designers and retailers to get the looks for their clients, and a showroom-handout look book was provided.

“The response to this initial showroom presentation was overwhelming,” Lowsky says. For more information, visit www.castelleluxury.com or call (855) 612-9800.