Cal Spas 2014 Dealer Summit Ends with a Bang
On January 17, 2014, In Industry News by Greg Thompson
LOS ANGELES - A load of knowledge, a dose of Disney, and a lot of inspiration greeted participants at the recently completed Cal Spas 2014 Dealer Summit. Held at the Disney Grand Californian Hotel™ and Spa, Anaheim, Calif, last week, attendees expressed excitement about the summit.
Cal Spas is known for its incredible events, and this year they did not disappoint. The goal was to impart knowledge and leave attendees excited about the 2014 sales year. More than 300 visitors were treated to enthusiastic presentations during the day and VIP treatment in the evening.
Parties featured food, drinks, and a $1000 Karaoke Contest at the World Renowned House Of Blues in Downtown Disney. Dinner and entertainment at the exclusive Stage 17, and priority seating at the World of Color Light Show (presented in front of “It’s A Small World” inside the Disneyland Theme Park) served as an appropriate finale.
DISCOVER was the theme of this year’s summit, and a renewed feeling of confidence and pride in the Cal Spas brand was evident during presentations which included topics such as: product overview and strategy; sales event planning and marketing integration; visual merchandising; and sales track training.
A tour of the Cal Spas factory revealed the company’s new Insulation Process, but the star of the summit was the new Velocity Spa. Casey Loyd, Cal Spas president, was on hand for words of encouragement about the coming year, and to personally greet new and familiar faces.
