ST. AUGUSTINE, FL – Brown Jordan Inc. has promoted Layne Koldewyn to the newly-created position of senior vice president, Retail Sales for Outdoor Businesses. In this new role, Koldewyn will oversee all aspects of the dealer network, including sales and relationship management for four of the company’s signature brands including Brown Jordan, Winston, Castelle, and Tropitone. Koldewyn will report to Kris Yates, Brown Jordan Inc.‘s chief commercial officer.

“I’m pleased to have Layne in this newly-created role, overseeing the consumer retail strategy across our outdoor brands,” said Yates. “This role was developed to better serve our dealer partners with a strong product offering and coordinated manufacture coverage. Layne brings a strong background in sales strategy that delivers growth for our partners and our business.”

Layne originally joined Brown Jordan Inc. in early 2019 as vice president of Sales for Winston. Under his leadership, the Winston brand experienced record sales growth and significantly strengthened its existing dealer relationships while growing the brand by expanding retail partnerships in new territories. Reporting directly to Koldewyn will be Zachary Hertlein and Rory Rehmert, who will work together to strengthen the dealer business across the retail outdoor brands.

“We have an enormous opportunity to synergize the power of Brown Jordan Inc.‘s portfolio of trusted brands while simultaneously growing each brand’s individual identity and unique assortments to better partner across our dealer network,” said Koldewyn.

“With Layne’s appointment, we now have the strongest possible leadership team across all of Brown Jordan’s outdoor brands to further support our continued growth,” added Yates. In addition to the four brands now overseen by Koldewyn, Brown Jordan Inc. also owns and operates the Charter and Texacraft brands.

In another personnel-related move, Brown Jordan Inc. has hired Sara Smarr as national sales manager, Stores and Showrooms for the Brown Jordan Company, overseeing the sales management teams at stores and showrooms to drive traffic, increase brand awareness and drive profitable growth.

Sara previously worked as director, Trade Sales and U.S. Marketing at competitor Dedon, where she managed and executed marketing strategies and events for the U.S. market. Smarr also oversaw the restructuring processes with operations teams and elevated service across all channels.

She was responsible for the Dedon New York flagship’s relocation, growing sales to over $5 million. Prior to Dedon, Dedon was New York showroom manager at Janus Et Cie. All Brown Jordan Company store and showroom managers report to Dedon.

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