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Brown Jordan and EcoSmart Fire Form Licensing Partnership

Brown Jordan and EcoSmart Fire Form Licensing Partnership

LOS ANGELES - Luxury outdoor furnishings manufacturer Brown Jordan has joined forces with EcoSmart Fire, a maker of bioethanol-fueled fireplaces, in a strategic licensing partnership to create Brown Jordan Fires. 

The partnership pairs EcoSmart Fire’s innovative and clean-burning Fire Design Solutions with Brown Jordan’s timeless collection of casual furniture to create a lasting line of products that complement existing and future collections. Designed to inspire the outdoor living lifestyle, Brown Jordan Fires’ elegant style and forward-thinking design will bring a warmth and glow to the high-end outdoor marketplace. 

“It was important that we partnered with a company that embraces outdoor living as an experience and whose products reflect that philosophy through design integrity and innovation,” says Alexander Eburne, EcoSmart Fire’s North American CEO. “After all, anyone that has enjoyed an outdoor fire understands the comfort, warmth, and camaraderie that an open flame can evoke.  Brown Jordan’s iconic line of leisure furnishings is a staple of outdoor living in its own right, and it is our hope that Brown Jordan Fires will be the catalyst that inspires family, friends, and neighbors to Gather Around for generations to come.”

Brown Jordan Fires is debuting at High Point Market, October 19 – 24, 2013, in the Brown Jordan showroom. The inaugural collection premiered with nine distinct offerings that complement the Brown Jordan outdoor collections.

Following the market debut this fall, Brown Jordan Fires will be available for pre-order in North America and Mexico with shipments expected to commence late 2013. The collection will be available through EcoSmart Fire’s distribution channels, select retailers and Brown Jordan’s trade showrooms.

“Our partnership with EcoSmart Fire represents an extraordinary opportunity for Brown Jordan and our customers,” adds Gene Moriarty, CEO, Brown Jordan International. “Since 1945, Brown Jordan has continued to seek out ways to create functional and inspiring outdoor settings—with beautiful results. Brown Jordan Fires now allows us to offer customers another innovative element to enhance both exterior and interior environments with the highest quality, eco-friendly fire products on the market—a perfect complement to our elegant casual furnishings.  We are confident that Brown Jordan Fires will strengthen our brand and generate real excitement among our loyal following of residential and trade clients.” 

www.brownjordanfires.com