Bella-Dura, the textile brand known for the ultimate performance for indoor and outdoor use, unveiled a brand-new line of residential fabrics in November.

Designed toward today’s lifestyle, Bella-Dura HOME features a luxurious blend of fibers, materials and colors, specially created for residential interior and exterior environments, where beautiful, worry-free performance counts the most.

“Bella-Dura is already a trusted brand in the contract and hospitality arena for its heavy-duty performance,” says Greg Thomases, vice president of Bella-Dura parent company Swavelle. “We are really excited to now have an expanded offering that responds to the needs of the residential market—in look, feel and price.”

Developed to create harmony between beauty and performance, Bella-Dura HOME, under the design direction of Sarah Keelen is ideal for furniture manufacturers and retailers who can provide their customers with what they desire in a residential indoor and outdoor performance fabric—one that is soft to the touch, yet tough to the core.

“I’ve designed Bella-Dura fabrics for over a decade, but this new infusion of industry knowledge and investment from the Swavelle team feels like a game changer,” says Sarah Keelen, Swavelle’s director of design for outdoor and performance. “What we launched this Showtime feels fresh and sophisticated, yet fun, and reflects this new union. Customers can expect to see new colors, patterns and constructions each season as we continue to develop this brand. I’m thrilled for what feels like a natural evolution of the Bella-Dura brand—being able to offer customers a soft residential look and feel without compromising the performance we are known for.”

“The needs of the residential market are slightly different from those in contract, and this line caters to the ultimate indoor/outdoor performance for residential,” Thomases explains.

This translates to extreme durability—with patterns exceeding a minimum of 30k double rubs—pill resistance, stain resistance, fade resistance, bleach cleanability, and a 5-year warranty. And like all BellaDura products to date, the line is all woven in the USA.