Armen Living Talks Outdoor Trends
On December 14, 2023, In Industry News by Greg Thompson
VALENCIA, CA - Luxury brand Armen Living, celebrates more than 40 years of creating home + living collections, and has begun to stand out for its signature outdoor collections. First diving into the Casual category with a handful of outdoor designs in 2019, their outdoor division has grown exponentially and the expansion of their outdoor collections has propelled their brand to open two new showrooms in January at AmericasMart Atlanta and has allowed them to triple the size of their Las Vegas showroom at World Market Center.
President of Armen Living, Kevin Kevonian commented, “We are thrilled to announce our transition to a new permanent showroom in Atlanta, bringing forth a wave of enhancements. Introducing our latest outdoor collection, meticulously crafted with the lasting durability and vibrant tones that solution-dyed Olefin and Acrylic fabric provide. Enveloped in comfort, UV resistance, and unparalleled style, these new additions ensure that your outdoor spaces radiate both opulence and resilience. We invite everyone to explore the epitome of sophistication in our revamped showcase in Atlanta and Las Vegas during January Markets.”
January 2024 will kick off the debut of Armen Living’s new Outdoor Showroom at ANDMORE’s Atlanta Market (January 16-22, 2024) and will make its casual industry debut at Casual Market Atlanta (July 15-18, 2024). Kevin Kevonian said, “We do a fair amount of business with retailers big and small and independent designers and design firms all over the country. And we are excited for the opportunity to expand our customer base even more by meeting casual dealers, specialty stores, and designers in our new showroom at Atlanta Market where we will showcase a wide selection of beautiful outdoor design during the January show.”
“Armen Living’s growing presence in Atlanta and Las Vegas is a testament to the opportunities offered by these markets,” said Dorothy Belshaw, ANDMORE executive vice president, chief growth officer. “With this venture into the outdoor category, Armen Living boldly marks a new beginning in casual on both coasts, and we are delighted to help introduce this venture in 2024.”
Armen Living’s new Atlanta showroom B1 6-A2 and their new Las Vegas showroom B762 will feature a variety of outdoor lounge, deep seating, dining groups, bar and counter stools, made of durable materials including cast aluminum, outdoor weaves, sturdy eucalyptus wood, and more, all at price points that will appeal to every household. Additionally, Armen Living will feature new solution-dyed Olefin & Acrylic outdoor upholstery fabrics in their hospitality-grade collections.
The sales team also shared that they will be offering special floor sample programs and container deals on a wide range of design styles from transitional, traditional to modern. With an unmatched variety in original frame styles, and performance outdoor fabrics that feature ergonomic seats that deliver the ultimate in outdoor luxury and comfort.
Lee Honigsfeld, Armen Living’s VP of Sales & Marketing commented, ”Our average annual sales on outdoor used to make up only 2-3% of our business, and last year our outdoor sales were above 15% - which is a significant increase. We also design and manufacture more than 400 outdoor SKUs so that is a big increase in this category from when we first started offering outdoor just four years ago. It also helps that we heavy stock outdoor inventory year round - that our customers in CA, NV, AZ, FL, and throughout the Caribbean absolutely love!”
The success of Armen Living’s outdoor category recently led to their company being awarded Best Outdoor Supplier at the 3rd annual Home Accents Today Reader Rankings as well as winning the 2023 Director’s Choice Best Outdoor Living Set by the ADEX Awards for their Cayman 4 Piece Black Aluminum Outdoor Seating.
Armen Living’s outdoor category offers 50 + unique and stylish collections including outdoor lounge, living, dining, bar, and occasional styles, that are available in a wide selection of finishes, colors, and materials. Whether buyers have a small space or want to completely transform their outdoor pool, deck, patio, or are designing a luxury resort, they can always find a collection that suits their individual style. Providing buyers with endless possibilities to make their outdoor living space absolutely beautiful and with the guarantee they can relax in style all year round.
Kevin Kevonian shared, “Every piece we design and develop conveys self-expression while resonating with a contemporary lifestyle. Our outdoor collections deliver expert craftsmanship, manufactured from durable, weather-resistant materials at fiscally sensible price points. Bringing some of the hottest trends for indoor furniture we carried this into our outdoor designs by blending darker frames with lighter grey upholstery. We also found that offering neutral outdoor fabrics helps the end consumer when they want to switch up their style and play with adding new colors and patterns to their outdoor space.”
Lee Honigsfeld added, “Our 2024 Outdoor Collections will have some exciting new arrivals as we balance innovative designs with more mixed media that will focus on the eucalyptus wood and aluminum frames, with durable outdoor weave materials and solution dyed Olefin & Acrylic upholstery. As people are spending more time at home, we have found our customers desire a look for outdoor spaces that have more substantial frames and styles that are also beautiful stand-alone pieces you would have indoors but are specially designed for outdoor living.”
Armen Living, which is headquartered in Southern California believes in creating fashion-forward indoor/outdoor living collections with exceptional style, versatility, and durable materials. Sharing one of their biggest design focuses and one that they pride themselves on is that 70% of their outdoor line consists of original designs. Their newest outdoor category of outdoor planters and outdoor accessories is also designed with durable outdoor materials and has become an instant fan favorite.
Armen Living’s design team shared “Our product development strategies have continued to gain momentum over the last four years, as we shifted away from buying off-the-rack pieces to designing most of our collections completely in-house. This shift has further helped our brand to diversify and elevate our outdoor category and led to us winning several prestigious design awards.” This strategic shift in creating original designs has also led to their brand becoming a leader in fashionable and affordable furniture for retailers, designers, and hospitality clients all across the country.
