HIGH POINT, N.C. - California-based contemporary home furnishings brand Armen Living is putting down roots in North Carolina by purchasing a building in High Point.

“We are excited to announce we have found a new permanent home in the heart of North Carolina’s furniture capital! This property will see to the future growth of our two companies with exponential opportunities to expand our customer base, with year-round southern hospitality,” said Kevin Kevonian, owner, president, and CEO of Armen Living and Uwharrie Outdoor Living.

The purchase of their new property comes on the heels of Armen Living’s December acquisition of outdoor manufacturer Uwharrie Chair Company, (pronounced you-WAH-ree) which is named after the Uwharrie National Forest, and offers domestic distribution out of its manufacturing facility near High Point, N.C.

Kevonian commented: “As we look to the future for this legacy outdoor living brand, we felt that a new name that pays homage to its roots, while also encapsulating the outdoor lifestyle of its products, is the perfect way to carry us forward. The rebrand of Uwharrie Outdoor Living began with the launch of its new logo, and a new website (www.uwharrieoutdoorliving.com) in order to welcome our new customers from Winter Markets, and to be ready for a brand new reveal at Spring High Point Market.”

Armen Living and Uwharrie Outdoor Living invite trade customers and attendees of High Point Market (April 25-29, 2026), to come experience their new location at 417 Wrenn Street, in High Point, N.C. To explore Armen Living’s full category of new arrivals including bar, dining, living, and occasional designs alongside 100’s of new outdoor products and to discover the beauty of Uwharrie Outdoor Living.

“A newly combined downtown location for Armen Living and Uwharrie Outdoor Living adds to the diverse offering that attracts the home furnishings trade to High Point Market each season,” says Tammy Covington, president and CEO of High Point Market Authority, organizer of the biannual trade show. “We’re excited for buyers to support the brands in their new space.”

Armen Living’s new 12,000 sq-ft property is on nearly an acre of land, features two attached buildings, and is a short walk from the main building’s transportation terminal, and is adjacent to a local restaurant Oscar’s, and is next to trade brands Lucas Home and Diamond Sofa.

“It’s always exciting when a global home furnishings company chooses to put down roots in High Point and invest in North Carolina craftsmanship. That kind of commitment reflects confidence in our city, in Market, and in the year-round future we’re building as the Home Furnishings Capital of the World™,”  shared Jane Dagmi, managing director of HPXD, a trade organization whose mission is to make the city of High Point a year-round destination.

Since the property’s closing on Friday, February 13, 2026, the building took the first steps in beginning its plans for a complete remodel, in order to be ready for the spring market. Phase one will begin by modernizing the larger 7,000 sq-ft street-facing building, by updating the interior, adding new lighting, and updating the building’s brick exterior.

Plans to the exterior include a new outdoor space, with an attached deck to the side of the larger main building allowing both brands to showcase their luxury outdoor furniture in an outdoor area and will also provide space to host several events at biannual markets.

Phase two will remodel the 5,000 sq-ft rear-facing building which features two shipping / receiving docks and sits on a large lot with ample parking for market buyers, sales reps and guests. The remodel of this building will start after the spring market to modernize the interior, update the lighting and make it available for rent to a new tenant. The second phase will also upgrade the exterior of the larger street facing building by installing a complete set of floor to ceiling windows for a bright modern feel and gallery style look. The second phase will conclude with new paint, signage and a rooftop billboard to advertise both brands.

The property’s escrow began during Armen Living’s Winter Market season and during the first showing of Uwharrie Outdoor Living since the December acquisition. The buzz around the news began at Atlanta Market, and was followed with increasingly palpable energy at the Las Vegas Market, when the west coast design and trade community experienced Uwharrie Outdoor Living’s beautifully presented bar, dining, and living collections— in a diverse range of colors and styles—for the very first time.

Early access by appointment starts on Monday, April 20 - Friday, April 24, from 8am - 6pm followed by walk-in access during High Point Market, April 25-29 from 8am - 6pm.

www.Armenliving.com
www.uwharrieoutdoorliving.com