Latest


Alfresco Home Names New Regional Sales Manager

Alfresco Home Names New Regional Sales Manager

POTTSTOWN, PA - Alfresco Home, LLC, Pottstown, Pa. has appointed Mike Friedrichsen to the newly created position of regional sales manager, Western USA. Friedrichsen has held multiple management positions with several international manufacturers and suppliers in the casual industry and is a previous Apollo award-winning retailer. 2021 marks his 25th year in the outdoor products profession.

“I am beyond excited to join Alfresco Home” says Friedrichsen. “Their long-standing reputation and the loyalty from their retail partners is unsurpassed by anyone in the outdoor space. I look forward to introducing retail dealers in the western states to Alfresco Home’s extremely wide product selection and their unique way of doing business.”

“Alfresco Home is extremely pleased to bring Mike onboard to help serve and grow our business in the West. His depth of knowledge on product and design, along with his attention to detail and service fits directly with our mission in providing our dealers with expertise and support of their retail objectives.” says Joseph Cilio, CEO and president of Alfresco Home.
www.alfrescohome.com