ALFRESCO HOME (PHILADELPHIA, PENNSYLVANIA), manufacturer of outdoor casual furniture, has hired Keith A. Crowe to head its global supply chain and direct its product-development initiatives. Crowe joins Alfresco Home after dedicating more than 25 years to Lane Venture. Crowe will support and work closely with Anthony F. Cilio, executive vice president, who currently manages strategic-development initiatives for all three of Alfresco Home’s product categories.

“Alfresco Home is very pleased to have Keith join our organization. Initially, he will guide the development of our casual-furniture product line, from design to development, quality, and delivery. Our company is growing. Keith’s expertise in the details of creating what is thought of as some of the best casual furniture in our industry will significantly contribute to Alfresco Home’s ability to develop products across a broad spectrum of materials, styles, and price points while we continue to focus on serving our retailers’ specific needs,” Cilio says.

Alfresco Home’s extensive product assortment includes cast-aluminum, woven, mosaic, and woven-wood products. Crowe has broad domestic and international experience in supply-chain management. He plans to build on the product mix while introducing and expanding on the Alfresco Home casual-furniture range.

Crowe states, “When I was introduced to the mix of products that Alfresco Home currently offers, I was very excited about how I could join the team and become an integral part of the organization and be a part of taking it to the next level.” Crowe’s extensive experience in manufacturing outdoor casual furniture (as well as complementary casual products) featuring the key characteristics of style, comfort, value, and lasting quality fits seamlessly into the Alfresco Home model.