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Alfresco Home and Garth Living Strengthen Their Alliance

Alfresco Home and Garth Living Strengthen Their Alliance

Outdoor-living manufacturer Alfresco Home LLC has expanded its partnership with Garth Living of Australia, one of the world’s leading gas-grill manufacturers. Alfresco Home is proud to be the exclusive introducer, to the North American market, of Fervor™—a brand of Australian-inspired gas grills engineered for superior performance and designed for ease of use.

The Fervor range of products includes five models (with three to six burners) that feature Garth’s patent- ed GrillSmart Technology™, Insultouch hood, and tempered-glass viewing windows, among many other features. A full line of Fervor accessories will also accompany the barbecue range. Designed by the experts at Garth, in coordination with the Alfresco Home development team, Fervor captures the best of the Australian outdoor lifestyle in its collection of high-quality barbecues that emphasize healthy cooking and an easy grilling experience.

Joseph Cilio is CEO and president of Alfresco Home, a manufacturer of casual furniture and garden accents; Alfresco Home is also the exclusive North American distributor of Fornetto™ and Fervor. He says, “Alfresco Home is proud to bring these high-performance grills, after years of development, to independent retailers throughout North America.

Partnering very successfully with Garth on the Fornetto (the natural-fuel, dual-purpose oven and smoker) gave us total confidence in developing Fervor with Gavin Hill and his team.”

The project’s development has drawn on 40 years of firsthand experience in gas-grill manufacturing, including the production of hundreds of thousands of grills per year. Cilio says, “The Fervor project has been thought about for a long time and comes with great care and precision to our market. It is the complete package for our customers and the end consumer.”

Grilling at home on a Fervor grill creates high-quality restaurant food—something that very few brands, worldwide, can claim. Fervor grills have grates made of matte, enameled cast iron and use patented GrillSmart Technology for healthy, simple, and clean grilling. Anthony Cilio, executive vice president of Alfresco Home, adds, “Fervor grills are a tremendous value, with innovative style, superior functionality, and exceptional performance. Any retailer would be pleased to offer the consumer this quality product.”

Rick Baker, outdoor gourmet manager for Alfresco Home, says, “Fervor is a smart grill. It is not just another grill on the market. The Fervor barbecue offers functionality and ease of use, and it is very intuitive about the grilling needs of consumers today. The flavor gets back into your food with our cooking surface and grill design. Extremely significant to its position, too, is the opportunity for retailers to make a strong profit on a line of grills only sold to the independent marketplace. That should be reason enough to bring Fervor onto the retail floor for the 2015 season.”

A soft launch of Fervor was held in June (to rave reviews), and two models were featured in the Alfresco Home showroom at the ICFA Preview Show™. Other models will continue to be on display at Alfresco Home’s main showroom (outside Philadelphia, Pennsylvania).