AF Distributors Contract with Electrolux & Beefeater BBQs
On July 27, 2015, In Industry News by Greg Thompson
PHOENIX - Electrolux Home Products Australia (Electrolux) has acquired BeefEater Barbecues from Woodland Home Products (Woodlands) during the 3rd quarter of 2014. Electrolux has appointed AF Distributors as its exclusive North America distributor effective July 1, 2015.
AF Distributors, based in Phoenix AZ, is known for large inventory, quick shipments, and excellent customer service. AF Distributors has been Beefeaters largest US distributor with the relationship going back over 15 years when Beefeater was first introduced into the US market. For the past 10 years AF has also been the warranty fulfillment and technical call center for North America.
Keith Richardson, president of AF Distributors, stated: “This is a great opportunity for both AF Distributors and the Beefeater brand. The Beefeater brand is well known with strong brand recognition in the North American market. With our distribution platform, technical expertise and warehouse facilities; we’re confident that we will increase customer support while accelerating outgoing shipments and product availability.”
AF Distributors has appointed Daroll Adams as national sales manager. “Solidifying and putting confidence in the minds of our current customers during this transition is objective number one,” says Adams.
Under Adams’ leadership, AF Distributors will focus on three specific areas to help develop business for the remainder of 2015 and 2016:
1) Operating Platform with 94,000 square feet of warehousing, along with larger inventory levels, will allow all orders to be shipped within 36 hours of being received.
2) Pricing- Dealers will continue to receive the same competitive pricing.
3) Consolidating all activities - Order fulfillment process, technical support, replacement parts, and warranty fulfillment all from one location will ensure quick and efficient service to the dealer network.
