RH Peterson Company, manufacturer of premium gas logs, grills, and outdoor fire features, has launched a new, expanded website for Fire Magic grills: www.firemagicgrills.com. The new site targets all viewers, from consumers and design professionals to distributors and dealers. The website highlights new Fire Magic positioning (Built With Passion, Owned With Pride) that draws on the brand’s storied 75-year heritage and values in manufacturing Fire Magic products.

Key elements of the site include:

• specially created feature sections that bring the Fire Magic story to life; • new search functionality, which allows users to find the Fire Magic product that they are looking for easily;
• integration of social-media platforms, which allows visitors to follow Fire Magic on social networks such as Facebook, Twitter, and Pinterest— and share content with others;
• ready access to catalogs and manuals for both consumers and professionals; and
• tablet and smartphone compatibility, so that visitors can experience Fire Magic on mobile devices.

The site will be regularly updated and enhanced with fresh content, promotions, and much more. Visit www.firemagicgrills.com for more information.