Uwharrie Outdoor Living Will Present Their Custom Outdoor Furniture Line at Spring High Point Market
On April 15, 2026, In Industry News by Greg Thompson
HIGH POINT, N.C. - North Carolina outdoor manufacturer Uwharrie Outdoor Living will debut their custom outdoor furniture line at Spring High Point Market.
“We are thrilled to be debuting Uwharrie Outdoor Living’s Collections alongside Armen Living’s indoor and outdoor in our new High Point home,” said Kevin Kevonian, owner of both brands. “By combining our two brands we now have a single flagship showroom which will allow us to premiere 100’s of unique designs, to an international audience during the Spring High Point Market.”
The new showroom opens its doors on April 20th at 8 am - 6 pm for market buyers who wish to explore their collections ahead of the official market dates April 25-29, 2026. Uwharrie Outdoor Living’s spring presentation will be the first time their brand has been seen at the High Point Furniture Market in many years.
Co-locating with Uwharrie’s sister brand Armen Living, will take place within a remodeled 7,000 sqft showroom at 417 S. Wrenn St. Only two blocks from the IHFC building, stop #7 on the market shuttle and across from the Riverside and next to Luke Home.
Kevin describes, “The beauty of Uwharrie’s Collections comes from the combination of classic American styling with extraordinary comfort and character. Hand-crafted, made to order, by artisans in North Carolina, each piece of Uwharrie’s furniture is generously scaled, sturdy and robust, and available in a variety of colors and styles including traditional, transitional to contemporary.”
Uwharrie’s spring showcase will feature customizable Adirondack style outdoor lounge furniture, bar and counter stools, dining chairs and dining sets, benches, ottomans, and one swing featured in a arbors/gazebo.
“2026 kicked off with exciting opportunities, and placing some large opening orders for Uwharrie, as our team of 25+ sales reps began showcasing the line to hospitality brands, designers, stagers and retailers during Winter Markets,” said Reb Nicholson, national sales manager, for both brands. “Leveraging market promotions and innovative sales strategies we began to entice customers with Uwharrie’s line, and presented beautiful bench made outdoor furniture to our Top 100 Retail partners. Continuing Winter-Spring momentum, we branched out to specialty outdoor retailers, resort owners and vacation rental purveyors who have been long time customers of Uwharrie. Overall our team shared the response has been amazing! As existing customers and new prospects have shown interest in the evolution of Uwharrie Outdoor Living.”
Armen Living will showcase indoor and outdoor furniture arrivals for new Spring - Summer 2026 including 53 new collections, 250 new skus, and will expand 5 best-selling collections, as well as showcasing 50 new outdoor products which debuted at Winter Las Vegas Market.
“We invite our existing retail customers, designers and trade buyers to explore Uwharrie Outdoor Living alongside Armen Living’s award-winning outdoor furniture during the spring market,” Reb Nicholson commented.
Sister brands Uwharrie Outdoor Living and Armen Living invite market attendees to tour their new showroom at 417 S. Wrenn Street. The showroom will be open daily from 8:00 AM - 6:00 PM beginning Monday, April 20 - Wednesday, April 29th. Offering morning and afternoon hospitality with custom coffees, espressos, cappuccinos, or lattes as well as Open House Social Hours from 4:00 pm to 6:00 PM Thursday, Friday, Saturday and Sunday, April 23 - 26th, with a full bar, wine and snacks.
Adding to the market excitement both brands will host a discussion on The Nexus Between PR, Marketing, & Sales. on Sunday, April 26th from 10:30 -11:30 AM. Moderated by industry strategist, Caroline Hipple, CEO of HB2, who will lead an insightful panel, featuring Serena Martin, PR & Marketing Maven, Katie Hickenbottom, Marketing & Branding Specialist, and Tarah Jakubiak, Sales & Marketing Expert, for a lively discussion on how a powerful ‘Nexus’ will align messaging, strengthen collaboration, and create a unified approach. RSVP on Eventbrite.
https://www.eventbrite.com/e/the-nexus-between-pr-marketing-sales-tickets-1986089360742?aff=oddtdtcreator&keep_tld=true
Also on Sunday, April 26th from 5:00–8:00 PM an event will be held to honor National Sales Manager, Reb Nicholson’s 100th High Point Market. This celebration will include delicious catering, craft cocktails, draft beer and a full bar with live music by the industry’s go–to resource for live local talent, Ray Allegrezza, who is bringing together an all-industry band, The Armen Hammers.
Ray Allegrezza, Editor Emeritus, Furniture Today, commented. “Reb is one of the people who make this industry great, and the band can’t wait to celebrate his milestone with him.” Ray Allegrezza, on lead guitar, will be joined by Jodie Davis, guitar, Jerry Farmer, bass, and David Madora, on drums, performing from 6-8 pm during Reb’s 100th Anniversary Party. Customers, market attendees, and industry representatives are all welcome to attend.
