Sinclair Marketing Company LLC has been retained by the owners of an Indonesian producer of Extruded Biowood (Charcoal) to assist in creating a strategy for entering the US market.

They are now conducting an investigation of potential markets in the US. The client’s goal is to create an “A” list of OEM customers purchasing on a Direct Import basis. The client will also consider sales to direct sellers capable of purchasing full containers of product FOB Indonesia. In all cases, the product will be individually branded for each customer.

The client is a well-financed company with six Indonesian facilities employing over 600 people. Their OEM customers enjoy the majority of the market share in Australia, the UK, and several European countries. Current international sales equal over 1,000 20’ containers annually with the capability of doubling capacity in six months when needed. They have no existing US customers.

• Extruded “Biowood”:
• Burns hotter than “lump” charcoal
• Burns at 400 DEGREES F for 110 minutes, up to 61% longer than “lump charcoal”
• Produces up to 230% less ash than other charcoal
• Has a fixed carbon content of 90.6%
• Imparts no flavor
• Is environmentally friendly, no trees are cut for production
• Is 100% natural and chemical free – no chemicals, no additives, and no binders
• Produces no smoke, odor, or sparks
• Is produced from 5 different natural hardwoods

Just as importantly – there is minimal competition, resulting in higher sustainable margins for customers. As quoted in the September issue of Hearth and Home magazine (page 102) upscale charcoal grills (over $500) are quickly gaining market share, and as a result this has “..inspired many premium upscale manufacturers to get into the game..” Sinclair’s client’s Extruded Biowood is a companion to this trend.

www.sinclairmarketing.com