Outdura, a division of The Sattler Group, Austria, announces the addition of Teresa Buelin as business development and marketing manager, casual furniture division.

In her new role, reporting directly to CEO Uli Tombuelt, she will focus on building brand awareness, oversee marketing initiatives to enhance Outdura’s image, and create long-term value to the organization while closely working with the sales team and CEO.

Buelin comes to Outdura with years of experience in the casual furniture industry, beginning at Lane Venture in several roles as customer service manager, director of advertising, sales operations manager, and vice president of sales. More recently, Buelin was sales and merchandise Circle Reader Service No. 11 manager for Klaussner Outdoor for the past six years.

“We’ve been in need of this position,” Tombuelt says. “The addition of Teresa to the group demonstrates Sattler’s commitment to strengthen the Outdura brand in the casual industry and Sattler in the U.S. We are pleased to have Teresa on our team.”

Buelin says she looks forward to the opportunity. “I’m excited to be with such a well-respected company and valued partner of the casual industry. The strength of the company in technology and design, along with the parent company in Austria in full support of the U.S.-based Outdura facility, is all set for doing many exciting new things for the marketplace.”

Sattler AG, headquartered in Graz, Austria, is a fifth-generation, family-owned company with 145 years of history in the solution-dyed acrylic fabric market. Outdura is headquartered in Hudson, North Carolina.