Castelle has promoted Rory Rehmert to the position of president of its Summer Winds Division. Rehmert will oversee the entire Summer Winds brand, including product development, manufacturing, positioning, sales, and promotion.
Steve Lowsky, CEO of Castelle, says, “Exciting things are planned for our Summer Winds brand, and there was a need to place a dedicated individual at the helm. Rory, who continues to be a valued member of our corporate-management team, was the obvious choice for taking on the opportunity to be chief steward of the upcoming product advancements, sales coordination, and brand enhancement planned.”
Rehmert is a casual-furnishings veteran, with over 36 years of sales/marketing- management experience. He has held multiple leadership positions in the casual industry, including chairing the board of directors for the International Casual Furnishings Association.
“The Summer Winds brand has been a successful component of Castelle’s overall stable of quality outdoor-living products serving a designated market,” Rehmert says. “I look forward to expanding the focus of the brand and continuing to work with our professional sales team in growing its position across the casual industry.