Phifer Expands Presence on Youtube with Informational DIY Videos
On August 31, 2016, In Industry News by Greg Thompson
TUSCALOOSA, AL - Pop quiz: How do you replace the screening on a window or door? What are the latest color and design trends in outdoor furniture fabric? What are the differences between the various sizes and types of screen spline?
Stumped? Leading global textiles manufacturer Phifer Incorporated offers a cheat sheet of sorts with answers to these and many other product-related and how-to questions via its well-stocked YouTube channel, PhiferTV. Since its launch several years ago, PhiferTV’s library has swelled to more than 100 videos regarding the company’s sun control fabrics, insect screening products, engineered meshes and textiles and indoor/outdoor performance fabrics.
“Phifer is known as an innovator, customer service leader and significant global exporter of our products,” said Mark Edwards, senior executive vice president and chief marketing officer. “We recognize the power of video as an educational tool and view it as an important component in our digital marketing strategy.”
Phifer’s YouTube channel features instructional and informational videos in English and a number of foreign languages, including Spanish, German and French, to address the needs of both domestic and international visitors and customers alike.
YouTube is one of several social media tools Phifer uses to virtually connect with distributors, dealers, installers and consumers. Phifer also maintains a presence on Facebook, Twitter, Pinterest and LinkedIn.
