Danver Names Philip D. Zaleon as New Marketing Director
On September 02, 2014, In Industry News by Greg Thompson
WALLINGFORD, CT - To orchestrate its multi-channel marketing initiatives, Danver Stainless Outdoor Kitchens, a provider of stainless steel cabinetry, cooking appliances and lifestyle products for outdoor living—has appointed seasoned industry professional and published marketing expert Philip D. Zaleon as its new marketing director.
With more than 30 years of experience in the both the indoor and outdoor living sector, Zaleon brings award-winning insight and strategic planning to Danver as the company continues impressive growth in a recovering housing market with demand for outdoor living amenities.
“I recruited Phil for the Marketing Director position because of his vast experience in the home products industry – a critical component we felt was neded in addition to world-class knowledge of modern marketing execution,” said Mitch Slater, president of Danver. “He brings incomparable knowledge and industry insights we can quickly leverage with minimal lag time.”
Prior to joining Danver, Zaleon founded and served as president of Z Promotion & Design Inc, a Chapel Hill, North Carolina-based integrated marketing, advertising and creative agency catering specifically to the home products industry. He is also an international award-winning designer and producer who spent more than 12 years in the television industry, including stints with CNN, as a graphic designer, a producer, director, animator and marketing director at top thirty television local market affiliates.
“I’m thrilled to be part of such a remarkable team in a company that continues to thrive in this market. With an amazing product line, sound leadership and a prominent position in the marketplace, Danver is poised for tremendous growth where my expertise can be leveraged to extend its footprint,” Zaleon said.
In addition to industry advocacy, Zaleon has written extensively for a variety of trade publications, offering his insight on industry trends and marketing techniques. He is also author of “A is for Advertising… B is for Branding… A Hands-On Guide to Improved Profits Through Marketing Your Kitchen & Bath Business - Volume 1.”
