Dansons, USA has hired Bobby Martin as senior vice president of product. Martin brings more than 16 years of management and leadership experience from his roles at Cabela’s, Li and Fung, and Big R retail centers. In his role at Dansons, Martin will be leading all product and engineering teams toward strategic development of products and accessories throughout the grilling category. This effort will include leading product innovations and line expansion. In addition, Martin will be leading the procurement and sourcing efforts across the organization to improve operational effectiveness and enhance go-tomarket speed.

“Bobby brings a breadth of talent, experience, and passion to the Dansons organization,” says Dan Thiessen, CEO. “Our commitment to product innovation and excellence has never been stronger, and we’re highly optimistic about the future.”