Castelle Launches 2017 Video Series Of Collection and Company Videos
On October 03, 2016, In Industry News by Greg Thompson
FT LAUDERDALE, FL - A series of professionally produced videos was introduced by CASTELLE during the recent Casual Market Chicago for multi-platform use.
The series includes individual product videos highlighting each of the collections that are debuting for 2017 and on display during the upcoming High Point Market. Also included within the series is a video featuring the CASTELLE “DNA” and an illustrative presention of the handcrafted production of the CASTELLE luxury outdoor furnishings.
“Through the efforts of our marketing team, the videos were designed to provide a visually informative yet concise message about our new products and company,” said Steve Lowsky, CEO, CASTELLE. “By utilizing the video format, each story can then be told across multiple platforms including online and mobile applications.”
With portions filmed within the CASTELLE Chicago Merchandise Mart showroom, the videos are available for viewing online as well as on a jump drive available from CASTELLE Territory Managers. The videos are also posted to the manufacturer’s website; CastelleLuxury.com, social sites and Castelleblog.com. All videos can be viewed on the Castelle You Tube Channel.
“We make a considerable investment each year in the new products we introduce and with the creation of enhanced marketing tools, we are able to assist our retailers in promoting the collections as well as presenting the CASTELLE story in an attractive and consistent manner,” Lowsky said. “We see it as another element in our ongoing marketing and branding efforts.”
