Capel Rugs Introducing New Biltmore® Collections to Celebrate 11th Anniversary of Partnership
On August 30, 2016, In Industry News by Greg Thompson
TROY, N.C. - Honoring its 11th anniversary in partnership with Biltmore, Capel Rugs will introduce an expanded rug collection in its Biltmore line at the October 2016 High Point Market.
“Working with a fellow North Carolina-based company that shares our values is an absolute joy,” said Cameron Capel, vice president of national accounts for Capel Rugs. “Our friends at Biltmore share similar goals while also supporting the local community. Together, we’ve created an attractive assortment of beautiful designs inspired from elements throughout the estate as well as direct replicas from actual rugs in the home, and we can’t wait to introduce our latest round of classic Biltmore rugs updated for today’s trendy colors.”
Capel Rugs currently has 11 collections of licensed rugs with Biltmore, with three additional collections planned for introduction in High Point. The new Biltmore® collections include:
Century
Elegant and traditional, Capel Rugs’ new Biltmore Century Collection is made in India of a New Zealand wool and nylon blend. This Wilton woven rug comes in two designs and three colorways: Floret in light green, red and mushroom; Vista in moss green and cream. Sizes include 3’6” x 5’6”, 5’3” x 7’6”, 8’ x 11’. A 5’3” x 7’6” rug may retail for $749.
Estate
Bright, on-trend colors and detailed traditional designs combine to create Capel Rugs’ elegant
Biltmore Estate Collection. Hand knotted in India of 100% wool, Estate comes in five designs and colors: Journey in red/teal, Treasure in dark red, Voyage in light blue/ivory, Sirocco in grey and Nomad in rust/navy. Sizes include 5’6” x 8’6”, 7’6” x 9’6”, 8’6” x 11’6”, 9’6” x 13’6”. A 5’6” x 8’6” rug may retail for $2,049.
Palisade
Delightfully delicate and sophisticated, Capel Rugs’ Biltmore Palisade Collection is hand knotted in India of 100% wool and features an intricate design in a soothing and subdued stone colorway with additional colorways coming soon. Sizes include 5’6” x 8’6”, 7’6” x 9’6”, 8’6” x 11’6”, 9’6” x 13’6”. A 5’6” x 8’6” rug may retail for $2,049.
This anniversary collection is excellent and we are delighted to bring it to market,” said Tim Rosebrock, vice president and general manager of Biltmore’s licensing division. “Capel Rugs deserves great credit for making our program what it is today. Together, we’ve created a line that has stood the test of time and speaks to the exceptional legacy of Biltmore while staying relevant to trends.”
More than 25 years ago, Biltmore began working with its first licensed partners to develop furnishings and accessories that take inspiration from Biltmore House, America’s largest privately owned home, as well as from a connection to the lifestyle and heritage of the Vanderbilt family who began the estate.
Capel Rugs is one of Biltmore’s longest-running licensing partners, an association that began in 2005 with the reproduction of antique textiles from Biltmore House’s collection. The line of rugs has since evolved to include designs that are inspired by Biltmore’s gardens, architectural details, fine art objects, terrace views and furnishings.
