Brown Jordan Outdoor Kitchens Releases Outdoor Living Report
On March 26, 2019, In Industry News by Greg Thompson
Just in time for Spring remodeling season, Brown Jordan Outdoor Kitchens has released its first-ever Outdoor Living Report. As demand for outdoor living spaces sweeps across the country, it presents a tremendous business opportunity for industry professionals.
Below are the top 5 takeaways from the Outdoor Living Report; the full PDF can be downloaded here.
1. Foodie Culture Finds the Outdoors: The rise of backyard organic gardening and influence of cooking demonstrations across social media has inspired homeowners to embrace the pride of what is homegrown. The result: Homeowners are looking beyond the grill—making room in their budgets and floor plans for specialty appliances: Argentinian grills, smokers, pizza ovens and more.
2. Embracing Color: White may have a stronghold on the kitchen proper, but industry experts forecast more outdoor living spaces will boldly embrace color in 2019. Look out for striking matte black finishes and moody color palettes with deep, highly saturated hues. Colors to Watch (Below left to right): Teak, Drift, Nu-Black Hammertone, Metallic Bronze Matte, Champagne 304.
3. Style that Lasts: When it comes to the color and design of permanent elements in an outdoor living space, homeowners opt for a timeless canvas they can infuse with of-the-moment colors and patterns through softer, decorative items. They’re also catching onto what makes a smart investment: Ultra-durable materials, like powder-coated stainless steel cabinetry, that offers the same level of comfort and finish of what they have indoors. “Today’s consumer is beginning to realize that they only have to buy it once if they buy it right. It’s an evolution in both product and behavior,” says Laurie March, industry influencer and remodeler.
4. Euro-Inspired Looks: With their clean lines, integrated storage drawers and sleek form, European-inspired outdoor kitchen cabinets are making headway — particularly in urban markets where rooftop applications and multi-family developments are prevalent. Sneak Peek: “While we were the first to market with this aesthetic, we’ve only scratched the surface and look forward to unveiling more European-inspired design concepts later this year,” says Mitch Slater, president of Danver and Brown Jordan Outdoor Kitchens.
Outdoor Living for All Seasons: As outdoor living continues to gain popularity across all regions, homeowners are more willing to invest in elements that will extend use past sunset or the warmer seasons. Think layered heat sources (sleek heat lamps seamlessly integrated into the ceiling, romantic fire pits), shade solutions (pergolas, patio covers), and cooling sources (fans, rugs).
