Poly-Wood Inc. has announced the launch of its new outdoor-accessories brand, Ateeva™, and its website (focused on a direct-to-consumer marketing platform). The Ateeva brand from Poly-Wood, manufacturer of outdoor performance furnishings, will initially include replacement cushions for outdoor furniture—as well as pillows in multiple styles, sizes, and fabric selections— and will be available through a newly launched online-commerce site: www.ateevaoutdoor.com. Expansion plans for the brand include building on options in the replacement-cushion category, in addition to introducing additional outdoor accessories and performance products.

Joel Wolfgang, digital marketing manager for Poly-Wood, says, “Initially, the Ateeva brand will include two tiers…

Tropitone® Furniture Company Inc. recently introduced its Spasso outdoor upholstered group (with linking system) for the Tropitone Moda™brand. Tanya Stevens, vice president of marketing and service operations, says, “We are excited about the addition of the Spasso outdoor upholstered group with linking system to the Tropitone Moda brand. Tropitone Moda offers distinctive fashion solutions for extraordinary spaces. All products have refined designs and meticulous workmanship. The brand personality is elegant, gracious, and sophisticated.”

Stevens adds, “Although the brand is targeted primarily at the commercial market segment, we believe many products will cross over and appeal to certain residential customers.…

From a humble beginning, crafting wood stoves in the back of a small retail store in Barrie, Ontario, in the mid- 1970s, Napoleon has grown into one of Canada’s most innovative and strongest companies. Now employing close to 1,000 employees and occupying more than 1.4 million square feet of manufacturing and warehouse space in Canada, the United States, China, Europe, and the United Kingdom, the family-owned Napoleon has been recognized as one of Canada’s Top 50 Best Managed Companies, an annual distinction sponsored by CIBC World Markets, Deloitte, National Post, Queen’s School of Business, and CEO Forum.

Stephen Schroeter,…

OW Lee (Ontario, California), manufacturer of high-end outdoor furniture, firepits, and accessories, has launched a new interactive firepitdesign tool on its website. The Fire Pit Builder will help consumers, designers, and dealers visualize any OW Lee firepit in real time. It allows the user to choose one of OW Lee’s 15 firepit styles and apply any top, finish, tile, and fire media available from OW Lee, for a total of over 1,500 different configurations. The tool also allows users to save, print, or download the image with a complete list of selected options, as well as to share it via…

Security Chimneys, a leading innovator in residential and commercial chimneys, has revealed its new brand identity— complete with a revitalized company logo, a redesigned website (www.securitychimneys.com), and a rebooted look and feel in its corporate literature. The revival of the Security Chimneys image complements the company’s development and progress toward more pronounced technological advances in the ventilation industry.

As an industry leader, the company aims to deliver a message that reflects the great strides that the company has continued to make since its beginnings, in 1960. The redesigned website serves as part of the company’s initiative to improve its…

As prime outdoor-entertaining season begins, SunBriteTV and Soundcast are teaming up to offer consumers a rebate of up to $300 when they purchase a SunBriteTV outdoor television and Soundcast outdoor speaker. As founding members of the Outdoor Entertainment Alliance (OEA), SunBriteTV and Soundcast can be paired for the ultimate outdoor party.

Tom Dixon, vice president of marketing for SunBriteTV, says, “We launched the OEA in order to bring more awareness to outdoor living. This co-promotion will make it easier for consumers to join the most exciting trend of 2014 in preparation for everyone’s favorite time of year: summer.” Mike…

Phifer has launched the Phifertex® Contract line, consisting of sling outdoor- furniture fabrics designed specifically for the commercial and hospitality segments of the outdoor-furniture industry. With increased demand for fabrics in the contract and hospitality markets, Phifer has moved to a position in the forefront to create and offer fabrics specifically for these markets.

Available in 16 colors, these simple, clean, and classic weaves are the perfect complement to any design scheme, offering subtle style and durability. Woven with precision, these high-performance PVC fabrics are constructed to withstand extreme weather conditions and are maintenance free.

Phifertex Contract fabrics…

Treasure Garden Inc., the world’s largest supplier of residential umbrellas, is recruiting a national sales manager. The person holding this position will be based in the company’s corporate office in Baldwin Park, California.

The national sales manager will lead a team of 23 independent sales representatives covering the North American market, including Canada. The national sales manager is responsible for meeting the company’s growth, market share, and sales objectives by developing and enhancing account relationships.

This requires extensive involvement in developing profitable programs for independent dealers, as well as for buying groups and catalog houses. The national sales…