POLY-WOOD, Inc., manufacturer and distributor of Trex Outdoor Furniture® announces the expansion of the sustainable casual furniture brand with the addition of a new contemporary furniture collection and the launch of a redesigned website. Crafted of the company’s signature recycled lumber, POLYWOOD®, the new Surf City collection will offer contemporary styling with a mixed lumber and metal design.

Focusing on the trade marketplace, the website redesign will further promote the Trex® brand to the outdoor living category and include product information and dealer inquiry functions. 

“As the leader in recycled plastic lumber outdoor furniture, POLY-WOOD is proud of its…

Greenhouse Mall, a longtime outdoor furniture and playset staple in the Austin business community with retail stores on FM 620 and Highway 71 as well as Loop 1604 in San Antonio, has changed the name of its company this week to Outside in Style.

Opened in 1976, the company originally sold a variety of greenhouses and patio furniture. “The name ‘Greenhouse Mall’ made sense at the time,” says owner Karen Galindo, whose parents Matt and Muriel Wiggers originally started the company. “And because the mall concept was considered fresh and new at the time, calling ourselves a ‘mall’ also made…

Cast Classics, a world renown manufacturer of luxury outdoor furniture headquartered in New Jersey, has inked a deal that will result in a dramatic increase in production for the 2014 season.  Cast Classics and Shanghai Metalworks have formed a joint venture with Zhengte Leisure Products, Ltd., a long time sub vendor owned by Mr Yunghai Chen. The parties have created a new entity in China and constructed a new state of the art manufacturing facility about 4 hours north of Shanghai Metalworks current location.

“We have found it increasingly more difficult to add capacity as demand has grown for our…

Cal Spas introduced a wide range of new products at the company’s Insights Global Summit Meeting, held in Pomona, California, on January 10–11, 2013. During the event, Cal Spas unveiled the new, innovative Home Resort collection, with products for every backyard and budget. Guests attended training seminars that addressed the 2013 product line, as well as marketing strategies. Guests also toured the state-of-the-art Cal Spas manufacturing plant.

Highlights of the meeting included the launch of 70 hot-tub molds, including the new, age-defying Fountain of Youth™spa. Cal Flame’s new premium four-burner grill and LBK BBQ island series were also unveiled…

Shademaker, manufacturer and marketer of luxury contract shade products, recently introduced its completely redesigned website at www.shademakerusa.com. The redesign incorporates an updated vertical-positioning format and a professional design. Simplification was incorporated in the site with regard to content navigation, as well as internal-update functionality. The site’s luxury contract message was carried throughout the redesign in images, illustrations, graphics, and enhanced product presentation.

Jeff B. Dorough, vice president of sales and marketing for Shademaker, says, “We see the website as a vital ingredient in how our products, services, and overall company philosophy are presented to the contract shade segment. With…

Pelican Reef Wicker, a manufacturer and distributor of indoor wicker and rattan furniture (with a focus on outdoor woven furniture branded Panama Jack Outdoor), has appointed Perry Catanese as its national sales manager. Catanese’s experience in the casual industry began on the retail side, in the early 1990s, when he became the sales manager for Spectrum Home Furnishings. During his tenure with Spectrum, he bought, sold, and merchandised the indoor-furniture and patio-furniture lineups for the eight-store chain.

In the early 2000s, Catanese joined Pelican Reef as a regional sales manager. Allen Calzadilla, president of Pelican Reef, says, “Perry’s involvement…

Couristan, Inc., manufacturer of high-quality area rugs and of residential broadloom and custom contract carpeting, has signed a licensing agreement with emma gardner design,L.L.C. (Petaluma, California). Under this agreement, Couristan will be given the license to manufacture, pro-mote, market, and distribute a series of hand tufted, power-loomed, and out-door/indoor performance area rugs, as well as wall-to-wall carpeting for both residential and hospitality markets,under the color and design guidance of Emma Gardner.

Gardner is principal and chief creative officer for her eponymous emma gardner design and emma at home brands. The series is expected to debut in department and specialty…

ZipJack Umbrella Company (Elmsford, New York) lent a helping hand in early December 2012 to victims of Superstorm Sandy by serving as a community drop-off location for donated items for residents affected by the storm. According to Martha Dubinsky Witkowski, owner and president of ZipJack Umbrellas, her employees were pleased to participate in a large-scale community effort that helped to improve the holidays for families that had lost homes and possessions to the destructive storm. Hundreds of new toys and articles of winter clothing were collected for the storm victims.