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Cal Spas Insights Global Summit Meeting Showcases New Products

Cal Spas Insights Global Summit Meeting Showcases New Products

Cal Spas introduced a wide range of new products at the company’s Insights Global Summit Meeting, held in Pomona, California, on January 10–11, 2013. During the event, Cal Spas unveiled the new, innovative Home Resort collection, with products for every backyard and budget. Guests attended training seminars that addressed the 2013 product line, as well as marketing strategies. Guests also toured the state-of-the-art Cal Spas manufacturing plant.

Highlights of the meeting included the launch of 70 hot-tub molds, including the new, age-defying Fountain of Youth™spa. Cal Flame’s new premium four-burner grill and LBK BBQ island series were also unveiled at the meeting.

Casey Loyd, president of Cal Spas, says, “This annual event gave us the opportunity to educate and train our dealer network thoroughly on the 2013 product line. We also educated our dealers on the latest market study and industry trends, which will help grow their businesses and increase their annual revenues in 2013.”

In addition to viewing the 2013 product line, guests enjoyed nonstop entertainment throughout the event, including an amazing six-piece band, an award-winning drum line, dueling pianos, and a comedy show. The 2012 Rookie of the Year Award and the Highest Sales Growth in 2012 Award were presented to two valued dealers during the closing ceremony