The AKZ cantilever umbrella collection from Treasure Garden will expand for 2015 with the addition of two new sizes and a new, contemporary platinum finish. An 11.5-foot square size and a 10x13- foot rectangular size will join the current AKZ cantilever program, which includes the best-selling 13-foot octagon and the 11-foot octagon and 10-foot square sizes.

Jeff B. Dorough, vice president of sales and marketing for Treasure Garden, says, “The new sizes are in response to the tremendous demand, across the outdoor-living segment, for more large shade options for outdoor design. The ability to provide shade and protection from…

In an effort to provide customers and potential customers with an online interactive market experience, as well as an up-close preview of new introductions, Treasure Garden is introducing virtual tours of its showrooms in Chicago, Illinois, and High Point, North Carolina. Through the latest in digital technology, the virtual tours (designed to capture 360-degree views of the showrooms) will be accessible via computer and mobile platforms.

The virtual tours are produced through the use of Google Business View and include professional panoramic photography. The introduction of the tours on Treasure Garden’s website (www.treasuregarden.com) and social sites is expected soon.…

To orchestrate its multichannel marketing initiatives, Danver Stainless Outdoor Kitchens, the nation’s leading provider of stainless-steel cabinetry, cooking appliances, and lifestyle products for outdoor living, has appointed seasoned industry professional and published marketing expert Philip D. Zaleon as its new marketing director. With more than 30 years of experience in both the indoor and outdoor-living sectors, Zaleon brings award-winning insight and strategic planning to Danver as the company continues impressive growth in a recovering housing market with demand for outdoor-living amenities.

Mitch Slater, president of Danver, says, “I recruited Phil for the marketing director position because of his vast…

Phifer Inc., leading global manufacturer of energy-saving sun-control fabrics, insect screen, drawn wire, engineered meshes, and indoor/outdoor performance furniture fabrics, continues its partnership with World Vision, a global humanitarian organization dedicated to working with children, families, and communities in need. Phifer has donated a significant amount of fabric to the World Vision organization during its 10-year partnership. World Vision distributes the fabric throughout the world, providing immediate and long-term aid.

Gregg Terry, Phifer’s director of sales development, says, “Phifer was founded in 1952 on the core values of giving back and helping others, and our donations are in keeping with…

As more consumers want to bring touches of interior decor to their outdoor spaces, the demand for strong, durable outdoor furniture that boasts indoor style has also increased. Sleek, sturdy, and multifunctional, Phifer’s Phifertex®outdoor fabrics can be used to create a unique outdoor-seating collection, complete with the look of upholstered indoor furniture.

Phifertex sling fabrics are the ideal fabric choice for wrapped furniture, which uses a new method in which fabric is wrapped around the frames of outdoor furniture. The result is contemporary furniture with added texture and the comfort desired in an outdoor- furniture setting.

Phifertex Fabrics…

European Home, a Massachusetts fireplace manufacturer and importer, has introduced the Element4 240 series of gas fireplaces. Comprising two models, the Modore 240 and the Tenore 240, the 240 series features a 95–inch-wide single piece of ceramic glass and one flue. The 240 series is the only fireplace line of this size on the market that uses a single, seamless piece of glass and does not require a power vent.

The width of the Element4 240 series is significant.Until now, gas fireplaces more than 7 feet wide had to be custom made if the consumer wanted to incorporate one sheet…

Homecrest Outdoor Living named David Beil as its sales representative of the year during the company’s national sales meeting, held during the ICFA Preview Show™in Chicago, Illinois. Beil has been with Homecrest as its sales representative (covering Arkansas, Kansas, Missouri, Nebraska, Oklahoma, and Southern Illinois) for more than 32 years.

According to Michael Mettendorff, Homecrest’s vice president of global sales, Beil‘s across-the-board sales performance this season and his consistent sales training contribution, professionalism, and overall excellence and service to the company during multiple years set an incredibly high standard. “His easy and gentlemanlike manner and valued service to the…

Sunbrella® has launched The Beach House, Part III of Perspective New England, which follows the makeover of a Narragansett, Rhode Island, beach house—from faded to fabulous—in a series of seven online episodes. The story follows interior designer Kate Jackson of Kate Jackson Design as she breathes new life into the beach house through a sophisticated and kid-friendly coastal-chic design.

Gina Wicker, design and creative director for Sunbrella fabrics, says, “The Beach House episodes feature a series of design challenges that will resonate with families everywhere, whether or not you live on the New England coast. For this makeover, we…