SANDSTON, VA - Bryan Echols will officially join Jensen Outdoor as its new vice president on August 25, 2025, and is initially charged with accelerating growth in the retail, design trade and hospitality sectors as Jensen Outdoor furthers its commitment to sustainable craftsmanship and elevated outdoor living.

“Bryan brings unparalleled expertise and a passion for the outdoor furniture industry,” said Eric Parsons, president of Jensen Outdoor. “As vice president, he will initially focus his efforts on broadening our reach with top tier retailers, design trade professionals and hospitality clients—strengthening our position in every channel we serve.”

Bryan Echols brings over…

LAS VEGAS - Deck Expo, the ultimate global gathering for decking and outdoor living professionals, has opened online registration. Sponsored by the North American Deck and Railing Association (NADRA), Deck Expo returns to Las Vegas (October 22-24, Las Vegas Convention Center, North Hall). The expo is co-located with the International Pool Spa Patio Expo.

Deck Expo brings together builders, retailers and distributors to spark new connections, source innovative products and engage in educational forums via conference sessions and hands-on demonstrations directly on the show floor.

“Deck Expo is the premier event where the outdoor living industry converges to drive innovation…

The following is from the Jensen Outdoor Team…

Today we mark the passing of Maxwell Albert “Max” Jensen—craftsman, founder, and the original mind behind what would become Jensen Outdoor. Max passed away peacefully on July 10, 2025, at the age of 71.

An Australian entrepreneur with an intuitive eye for form and material, Max launched Jensen Jarrah in 1980, working with native Western Australian hardwoods—particularly jarrah—to build honest, beautifully made outdoor furniture. His earliest designs often began with timber offcuts from flooring mills, repurposed into enduring dining and lounge pieces. It was a quiet act of resourcefulness that foreshadowed the…

HIGH POINT, N.C. – The International Casual Furnishings Association will honor two longtime outdoor furniture industry leaders with its most prestigious recognition, the Lifetime Achievement Award, at the ICFA Awards Gala during the Fall Casual Market Atlanta.

Douglas Sanicola, owner of Outdoor Elegance in La Verne, Calif. with his wife, Sharon, and the first retail chair of the outdoor industry trade association, and Harold Hudson, vice president of strategic initiatives at Gabriella White and a past chair, will each receive the distinction as part of the evening program at Mercedes-Benz Stadium.

The Lifetime Achievement Award was created in 2002 to…

AUSTIN — With the launch of built-in post-production editing tools, imagine.io users can now fine-tune rendered images directly inside the platform—no need to export into Photoshop or other external software.

From adjusting brightness and contrast to refining sharpness and saturation, these tools simplify the workflow and keep the creative process in one place.

The new editing capabilities are designed to make post-production faster, more intuitive, and fully non-destructive — enabling creators, marketers, and e-commerce teams to perfect their renders without disrupting their creative workflow.

New Features
• Non-destructive editing: Seamlessly toggle between the original and edited versions with…

BERLIN, OH - Berlin Gardens recently added three new sales professionals to their sales team.

Lyle Ecoff, Gayle Massey and Steven McFarlain bring a multitude of experience in both indoor and outdoor furnishings.

Lyle Ecoff
Lyle Ecoff brings decades of experience in the indoor and outdoor furnishings industries, with a proven track record across retail, manufacturing, and leadership. He has served as Owner and Partner of several successful ventures, including Robb & Stucky Patio—an Apollo Award-winning retailer—and Carls Patio/Berks. His deep understanding of market trends and consumer needs has made him a trusted figure in the industry.

NEW YORK – Ultrafabrics has appointed Caroline Ollivier as its new senior director of Trade Marketing. With a rich background in the textile industry spanning over 16 years, Ollivier brings a deep understanding of how to create high-impact strategies to effectively strengthen Ultrafabrics’ client relationships.

Ollivier brings a wealth of experience, with a design education at Pratt Institute and nearly two decades in marketing leadership. She spent eight years at Carnegie, where she served as Marketing Director—leading brand positioning, communications, and public relations to elevate the company’s profile as a design-forward innovator in the commercial textiles space.

She…

PENSACOLA, FL – Portica will debut its latest collections at Atlanta’s Summer Casual Market from July 15-17, 2025, officially launching its standalone label for curated outdoor spaces, spanning from vibrant commercial settings to luxury residential patios.

Having designed outdoor living under the SunVilla umbrella for the last decade, Portica is forging its own path with a new leadership team and a new focus on contract and hospitality markets.

The company’s mission is to make luxury outdoor living attainable, without compromising quality or style. Selecting the finest contract-grade materials—from robust frames to premium finishes and high-end textiles—Portica combines timeless…