CHICAGO - Leasing activity is on the rise within the permanent Casual showrooms on floors 15 and 16 of the Design Center at The Merchandise Mart. Parker James will open its first U.S stand alone showroom in Suite 1586, in time for the ICFA Preview Show July 15-17, 2014.

Zuo Modern Contemporary will open a new showroom in Suite 15-101, a space about double the size of its former space. These companies cross over several product categories including outdoor furniture, fabrics, lighting and accessories and further enhance the Casual furnishing offerings available to attendees of the Preview Show and International Casual Furniture & Accessories Market™ (September 16-19).  

Zuo Modern will further enhance the Casual furnishing offerings available to attendees of the Preview Show and International Casual Furniture & Accessories Market™ (September 16-19).

“It has been clear to us that if we wanted to be part of the casual furniture industry, we needed to have a presence at The Merchandise Mart, and that is why four years ago we exhibited for the first time at the International Casual Furniture & Accessories Market,” said Luis Ruesga, CEO of Zuo. “Our success at the Market prompted us to open a permanent showroom the following year, and now for this upcoming pre-market, we have the opportunity to expand to a premium location on the 15th floor where we will have enough space to show our entire collection. Our goal for this year is to grow by 30%, and we know the only way to reach our goal is by expanding our space. We are very excited about this new opportunity.”

Zuo Modern is known for its fresh designs and styles and has a variety of new shapes and textures to excite customers. Their lighting explores the retro as well as the modern, and the furniture brings new levels of affordability. More than ever, Zuo wants to offer customers bold looks that can fit in any space and any application.
Boasting more than 45 high-end outdoor furnishings showrooms, the Design Center is a critical channel by which manufacturers launch, display and sell custom furnishings.

“Our ability to attract new, high profile companies to The Mart for long-term commitments and our consistent expansions continue to confirm the value they place on The International Casual Furniture & Accessories Market as a trade show and The Merchandise Mart as a showroom venue,” said Byron Morton, vice president of leasing. “At the core of each business decision to establish a showroom, renew or expand is a fundamental belief in this premier show and this venue, coupled with bottom line sales results.”

www.zuomod.com