SWISS GRILL IS IMPLEMENTING a new strategic plan to restructure its U.S. business that will ensure significant improvements in its operating model. The plan is designed to enhance the customer experience and provide a more efficient, robust platform on which to build. The new structure will accelerate innovation and make possible a more effective go-to-market strategy for distribution and dealership customers. As part of the restructuring, a new North American headquarters has been opened in Hendersonville, North Carolina.

Andy Parry, CEO, says, “I am pleased to announce the changes in our corporate management team. These changes are aimed at improving our development and delivery of all the Swiss Grill products.” Parry became CEO, Roy Bryan is COO, and Ken Warren will oversee marketing and sales in North America. Bryan says, “The North American market is key to the success of Swiss Grill, and establishing the right operating platform is critical. . . . I am confident that our plan will deliver great service to our channel partners and customers.”

Warren and the RepCorps team “have served us well in North America,” he adds. “Our new structure will add the depth and support they need to ensure our partners and customers get world-class service.”

The new headquarters includes a support warehouse for deployment of accessories, spares, covers, refrigeration, brochures, and marketing collateral. A relaunch of the company’s global website (www.swiss grills.com) in August will feature a new dealer-login facility for extended product information, to include technical data and enhanced image libraries. Swill Grill will also focus on its early-buy program (with guaranteed delivery dates and backup inventory). All inquiries should be made using the company’s new phone number: (844) 794-7744.